Building a Multi-Product Water Bottle Shopify Store for Worldwide
Project
overview
| This wasn’t a simple one-product Shopify store. The brand had all kinds of bottles—different sizes, colors, purposes, and variants—already uploaded. The challenge wasn’t traffic. It wasn’t design. Challenge 1: With so many products live, customers were getting overwhelmed. Challenge 2: Every bottle was different but Shopify treats products the same by default. |
Project
execution
We restructured the entire shopping experience.
Using Shopify’s Search & Discovery system, we built smart collection layouts that let customers filter by:
- Size
- Color
- Price
Product attributes & metafields
+This made finding the right bottle frictionless—while naturally encouraging customers to explore more products, increasing AOV without pushing discounts.
Solution to Challenge 2:
We fully customized the product page layouts.
Each product page was designed around its specific variant, size, and use case—so no bottle felt like a copy-paste of another.
Same brand. Same theme.
But every product felt intentionally different.
The result
A Shopify store that scales product volume without sacrificing clarity, uniqueness, or conversions.
That’s how you sell variety, without chaos.
Project
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